Experiential & Physical Activation Channel Executive

About the role

The Experiential & Physical Activation Channel Executive manages on-ground customer acquisition and brand experiences. You will research audiences and locations, plan activations, coordinate staffing and vendors, support logistics, oversee physical execution, manage lead capture and review performance. This is an execution-heavy growth role focused on turning physical engagement into measurable commercial outcomes.

Responsibilities

• Research audiences, locations and activation opportunities.
• Develop activation plans for assigned clients.
• Coordinate site selection, staffing, vendors and logistics.
• Support permits and operational requirements where needed.
• Coordinate physical branding and production requirements.
• Manage on-ground customer engagement activities.
• Ensure lead and customer data are captured accurately.
• Monitor activation execution and resolve issues quickly.
• Coordinate promoters, event staff and production partners.
• Track leads, conversions and activation performance.
• Prepare post-activation reports and recommendations.
• Take increasing ownership of activation performance as competence grows.

What you bring

• Training or practical exposure in Marketing, Events, Business Development, Experiential Marketing or a related field.
• Strong organisation and coordination skills.
• Clear written and verbal communication.
• Confidence working with vendors, staff and external stakeholders.
• Ability to manage multiple moving parts under time pressure.
• Strong problem-solving and follow-through.
• Ability to take initiative and make practical decisions on the ground.
• Commercial thinking and understanding of customer acquisition.
• Willingness to work physically on-site when assignments require it.

Mode of Operation

This is a six-month structured work-experience programme built around real responsibility with supervision. Although this is an entry-level role, you are not joining SÓKÈ simply to attend activations or carry out isolated logistics tasks. You will be expected to take responsibility for helping assigned physical activations move from concept to successful execution. Depending on the client and assignment you are working on, this would include researching locations, developing activation plans, coordinating vendors and staff, managing physical branding, supporting logistics, supervising on-ground activity, capturing leads and tracking performance. You will always have access to support and escalation where required. However, supervision should not be confused with someone else constantly managing every operational detail on your behalf. We are looking for people who can understand an activation objective, coordinate the people and resources required, solve problems quickly and actively drive execution on the ground. The programme follows two stages: Months 1–3 — Prove You will take on real activation responsibilities while working closely with experienced team members. This stage is about proving that you can organise effectively, coordinate people, communicate professionally, solve problems and take ownership of assigned activities. Months 4–6 — Perform Participants who demonstrate strong capability will be expected to operate with greater independence, manage more complex activations and take stronger responsibility for on-ground execution and commercial outcomes. Reporting You will report to the relevant Channel Lead, Project Manager or designated SÓKÈ leader responsible for the client engagement. Your supervisor exists to provide direction, quality control, feedback and escalation support. They are not there to manage every vendor, solve every logistical issue or run the activation on your behalf. As your competence grows, you should require less day-to-day direction and become increasingly capable of independently coordinating assigned activation responsibilities within the agreed strategy and scope. Working Rhythm Experiential & Physical Activation at SÓKÈ is execution- and coordination-focused. Your week would involve researching locations, planning activation activity, coordinating vendors and staff, confirming logistics, managing production requirements, preparing on-ground teams, supervising live execution, tracking lead capture and reviewing performance after the activation. You will frequently need to ask: What needs to happen for this activation to work? Who owns each moving part? What can go wrong? What needs to be solved now? How do we turn physical engagement into measurable leads or customers? You should be comfortable working in an environment where strong execution depends on preparation, fast problem-solving and disciplined coordination. Availability You are expected to commit a minimum of 20 hours per week to the programme. Depending on your assignments, activation schedules and availability, your workload can increase toward 40 hours per week. SÓKÈ currently operates primarily from Abuja. Planning and coordination will happen partly remotely, but this role requires physical presence when assigned activations, site visits, vendor meetings, production activities or client engagements are taking place. You should be comfortable travelling to client-specific locations where the work requires it. Collaboration As an Experiential & Physical Activation Channel Executive Intern, you would coordinate work involving Activation Producers, vendor and production coordinators, designers, fabricators, event staff, promoters, video and photo teams, analytics specialists, Strategy Analysts and Project Managers. Your responsibility is to own the activation channel. Specialists support specific areas such as production, fabrication, staffing, media and analytics. They do not replace your responsibility for coordinating the activation, maintaining visibility and driving execution toward the agreed commercial objective. How Work Is Reviewed Your performance will be evaluated based on more than whether an activation simply took place. We will pay attention to whether you: take ownership, plan thoroughly, coordinate people effectively, communicate clearly, solve problems quickly, manage logistics responsibly, maintain visibility across moving parts, capture leads accurately, connect execution to commercial outcomes, and become increasingly capable of managing activations independently. Performance is reviewed weekly, with a formal performance gate at Month 3 and a final evaluation at Month 6. The standard becomes higher as your responsibility increases.

Compensation

This is a paid, project-based internship. You will earn a fixed service charge for each active client channel or workstream assigned to you. Channel Executives work across multiple client projects based on demonstrated capacity, performance and available engagements. Your applicable service charge and payment terms will be communicated clearly during the recruitment and placement process. Earnings are dependent on active client assignments and are not structured as a fixed monthly salary.

Career Projection

The Experiential & Physical Activation Channel Executive Internship is designed as a pathway into professional Experiential Marketing, Activations and Channel Management. If you successfully complete the programme and meet SÓKÈ's performance standards, you can be considered for retention as an Experiential & Physical Activation Channel Executive at SÓKÈ where an appropriate opening exists. Where SÓKÈ does not have immediate capacity to retain you, strong performers can be recommended for experiential, activation, events, field marketing or commercial-execution opportunities with SÓKÈ clients or within our wider professional network. If neither option is immediately available, you leave with documented experience delivering real on-ground commercial activations and remain part of SÓKÈ's priority talent pool for future opportunities. If retained, you continue developing by managing larger activations, more complex logistics, broader client portfolios and increasingly significant channel responsibility. Over time, strong performance can create a path into senior Channel Management, Experiential Leadership, Activation Leadership or other leadership positions within SÓKÈ. Intern → Experiential & Physical Activation Channel Executive → Senior Channel Responsibility → Experiential / Activation Leadership Progression is based on demonstrated competence, channel performance, reliability, available opportunities and SÓKÈ's organisational needs.