Strategy Analyst

About the role

The Strategy Analyst Intern helps SÓKÈ understand what a business should do before execution begins. You will analyse products, customers, markets and competitors, contribute to positioning and messaging, evaluate channel opportunities and build go-to-market plans.

Responsibilities

• Research client businesses, products, customers, competitors and markets.
• Analyse customer needs, motivations, objections and buying behaviour.
• Assess product readiness, offers, value propositions and commercial opportunities.
• Identify relevant market trends, alternatives and competitive gaps.
• Support positioning, messaging and offer development.
• Evaluate and prioritise go-to-market channels.
• Help define channel objectives, resources, budgets and measurement.
• Build structured strategy documents, findings and recommendations.
• Contribute to go-to-market and channel plans.
• Review channel performance and recommend strategic adjustments.
• Present findings clearly to internal teams and clients where required.
• Take increasing ownership of strategic work as competence grows.

What you bring

• Training or practical exposure in Product Marketing, Digital Marketing, Business Development, Strategy or a related field.
• Strong analytical and structured thinking.
• Ability to research thoroughly and distinguish useful evidence from noise.
• Strong written communication and documentation skills.
• Ability to turn research into clear conclusions and recommendations.
• Commercial curiosity and interest in how businesses grow.
• Comfort working with data, assumptions and incomplete information.
• Ability to communicate ideas clearly and defend your reasoning.
• Willingness to receive feedback and improve quickly.
• Owns or has reliable access to a functional laptop.

Mode of Operation

This is a six-month structured work-experience programme built around real responsibility with supervision. Although this is an entry-level role, you are not joining SÓKÈ simply to gather information, take notes or produce research that nobody uses. You will be expected to contribute to real strategic decisions. Depending on the client and project you are assigned to, this would include understanding the business model, analysing the product, researching customers, evaluating competitors, studying market conditions, identifying opportunities, developing positioning and messaging, assessing channels and contributing to go-to-market recommendations. You will always have access to support and escalation where required. However, supervision should not be confused with someone else constantly telling you what conclusion to reach. We are looking for people who can receive a business problem, investigate it properly, structure what they find and form a clear, evidence-based point of view. The programme follows two stages: Months 1–3 — Prove You will take on real research and strategy responsibilities while working closely with experienced team members. This stage is about proving that you can research thoroughly, think critically, communicate clearly, structure information and produce useful recommendations. Months 4–6 — Perform Participants who demonstrate strong capability will be expected to operate with greater independence, handle more complex strategic problems and take stronger ownership of client analysis and recommendations. Reporting You will report to the relevant Strategy Lead, Project Lead or designated SÓKÈ leader responsible for the client engagement. Your supervisor exists to provide direction, challenge your thinking, review assumptions, provide feedback and ensure the quality of strategic work. They are not there to do the thinking on your behalf. As your competence grows, you should require less day-to-day direction and become increasingly capable of independently researching problems, structuring analysis and developing defensible recommendations. Working Rhythm Strategy & Analysis at SÓKÈ is research- and decision-focused. Your week would involve reviewing client information, researching customers and competitors, analysing products and offers, assessing markets, identifying patterns, documenting findings, building strategic recommendations and discussing those recommendations with project and channel teams. You will frequently need to ask: What is actually happening here? What evidence supports that? Who is the customer? What problem are we solving? Why would they buy? What is preventing growth? Which opportunity matters most? What should the business do next? You should be comfortable working in an environment where assumptions are questioned and recommendations are expected to have clear reasoning behind them. Availability You are expected to commit a minimum of 20 hours per week to the programme. Depending on your assignments, project requirements and availability, your workload can increase toward 40 hours per week. SÓKÈ currently operates primarily from Abuja. Most work will happen remotely, but you will attend physical client meetings, research sessions, workshops or other client-specific activities when the assignment requires it. Collaboration As a Strategy Analyst Intern, you would work closely with Project Managers, Channel Executives, Financial Analysts, Creative teams and other specialists involved in client delivery. Your work helps provide direction for execution. You will frequently translate business, customer and market insight into information that Project Managers and Channel Executives can use to make execution decisions. This means you must be able to communicate strategic thinking clearly to people who are responsible for turning that thinking into action. How Work Is Reviewed Your performance will be evaluated based on more than how much research you complete. We will pay attention to whether you: think critically, research thoroughly, identify relevant information, separate evidence from assumptions, structure information clearly, make logical recommendations, communicate your reasoning, exercise good judgement, respond well to challenge and feedback, and become increasingly capable of solving strategic problems independently. Performance is reviewed weekly, with a formal performance gate at Month 3 and a final evaluation at Month 6. The standard becomes higher as your responsibility increases. The FUSE pathway itself is structured around real work, weekly assessment, increasing independence and formal performance

Compensation

This is a paid, project-based internship. You will earn a fixed service charge for each active client project or strategic workstream assigned to you. Strategy Analysts work across multiple client engagements based on demonstrated capacity, performance and available work. Your applicable service charge and payment terms will be communicated clearly during the recruitment and placement process. Earnings are dependent on active client assignments and are not structured as a fixed monthly salary.

Career Projection

The Strategy Analyst Internship is designed as a pathway into professional Strategy & Analysis. If you successfully complete the programme and meet SÓKÈ's performance standards, you can be considered for retention as a Strategy Analyst at SÓKÈ where an appropriate opening exists. Where SÓKÈ does not have immediate capacity to retain you, strong performers can be recommended for strategy, product marketing, business development, research or commercial opportunities with SÓKÈ clients or within our wider professional network. If neither option is immediately available, you leave with documented experience solving real business and go-to-market problems and remain part of SÓKÈ's priority talent pool for future opportunities. If retained, you continue developing by taking responsibility for more complex client analysis, larger strategy engagements and increasingly significant strategic decisions. Over time, strong performance can create a path into senior Strategy roles, Strategy Leadership, Business Development Leadership or other leadership positions within SÓKÈ. Intern → Strategy Analyst → Senior Strategy Responsibility → Strategy / Business Leadership Progression is based on demonstrated analytical capability, judgement, quality of recommendations, reliability, available opportunities and SÓKÈ's organisational needs.